“If your candidate doesn’t win, don’t worry. Election protection could be your ticket out of the country,” the company writes on a new website.
The site allows voters to declare their support for a candidate — and if that candidate loses, they’ll be entered into a contest to win one of 1,000 trips to a tropical destination.
“We’ve all heard it said before: if my candidate does not win, I’m leaving the country,” said Marty St. George, senior vice president marketing and commercial strategy for JetBlue, in a statement.
“Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short.”