With latest ad in HD 74, Julio Gonzalez looks to end primary campaign on positive note

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In the South Sarasota House District 74 race – notable for successive waves of outside attack ads — a new digital spot emerges that supports GOP candidate Julio Gonzalez by trying to stay on track with positive messaging.

“Who is the leader conservatives are standing with? Dr. Julio Gonzalez,” the ad asks. Compared to the barrage of negative ads, voters are sure to welcome one that focuses on the candidate –and the issues — and not just bash the other guy.

The 30-second spot, called “One Leader” touts the orthopedic surgeon as a true “conservative leader” in the race to succeed term-limited Venice Republican Doug Holder. Gonzalez will “End Common Core, stop Obamacare and illegal immigration,” and has the backing of conservatives such as U.S. Sen. Marco Rubio, who makes a brief appearance.

Better Florida Fund, the PAC linked to the Florida Medical Association, produced the ad; recently, the group was behind other — less positive — television spots.

Gonzalez, the first-time Republican candidate and chief of staff at Venice Regional Medical Center, faces attorney Richard DeNapoli in the Aug. 26 primary for the district covering Osprey, Venice and parts of North Port and Englewood.

“One Leader” is also available on YouTube.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.