July boasts another record month for Florida Lottery sales

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The Florida Lottery has had its strongest start ever to the new fiscal year, with record sales for the month of July totaling $363 million. This surpassed the previous July high of $347 million in 2008 by 4.6%, and generated approximately $100 million in transfers to the state’s Educational Enhancement Trust Fund (EETF). Building off an all-time record high sales year for 2012, the Lottery’s July sales figures represent all product offerings, with Scratch-Off sales being primarily responsible for the record numbers.

“Our success directly impacts Florida’s students and families, and we are proud to begin the new fiscal year with such success,” said Lottery Secretary Cynthia O’Connell. “We will remain focused on our mission to maximize revenues for the educational programs we fund, by continuing to explore new product offerings that will help generate enthusiasm among our players and grow revenues for education in our state,” said Secretary O’Connell.

The launch of four new CASH Family of Scratch-Off games in July has been highly successful. The $10, $5, $2 and $1 Scratch-Off games each ranked number one in their price point for all games launched in the month of July since 2000. The $10 and $5 games set an all-time record for sales in the month of July. In total, 34 different Florida Lottery Scratch-Off games exceeded $1 million in sales for the month.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.