More lay-offs looming for Tampa Tribune?

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Three days after the Tampa Tribune fired political reporter William March, the newspaper is set to ax most of its St. Petersburg bureau, multiple ources inside the Trib say.

First on the chopping block was Anastasia Dawson, a reporter who covered education issues in Pinellas County. She was let go on Wednesday.

Chris O’Donnell, who has done a yeoman’s job covering the ‘burg, is headed back across the bridge to work Tampa’s city hall, while editor Steve Girardi is taking on O’Donnell’s reporting duties.

The retreat from St. Pete has to be considered an embarrassment for the Tribune, which has made a lot of hay about its foray into Pinellas and its ambition to compete with the Tampa Bay Times in that newspaper’s hometown.

Phone calls to various editors at the Tribune seeking have gone unreturned.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.