To look at this year’s most popular toys for both boys and girls one might think they were looking at a list from decades ago. LEGOS continue to top the boy’s list while Barbie products are ranked among the most popular holiday gifts for girls.
According to the Florida Retail Federation, “Star Wars” toys come in second on the boys’ list – not surprising considering the upcoming release of a new, highly anticipated movie. In a throw-back to kids of the ’80s and ’90s who are now parents, Teenage Mutant Ninja Turtles come in at sixth on the list.
“Most kids have no problem letting their parents know which toys they want to unwrap by the tree during the holidays, but these lists are helpful for those parents still unsure about what to buy or looking to complete their lists,” said FRF President/CEO Rick McAllister.
Cars and trucks round out the top three followed by video games and hot wheels in the top five. What is surprising in the era of electronics is the placement of gaming consoles on the list. Xbox One came in at just No. 7 with the PlayStation 4 right behind it. Nerf toys and Marvel Action Figures round out the top 10 on the boys’ favorite toy list.
Girls’ favorite toys this year include most of the classics with dolls coming in No. 3, American Girl at No. 5, My Little Pony at No. 6 and Disney Princess toys at No. 9.
Girls are enjoying some of the same toys as boys this year. LEGO and Star Wars toys came in at Nos. 8 and 10 respectively for girls.
There are a few newcomers to make the top 10 list of girls’ favorite toys. Disney’s “Frozen” came in at No. 2 while “Monster High” and “Shopkins” toys made the list at Nos. 4 and 7.
The Florida Retail Federation expects sales to go up 4.5 percent this holiday season over last year. That’s a full percentage point above the national expectation this year.
“We’re excited about what the upcoming shopping season will mean for Florida retailers, as consumers feel more comfortable with spending their hard earned money in celebration of the holidays,” McAllister said.
Florida derives 75 percent of its gross domestic product from consumer spending with $155 billion in sales each year. The holiday season accounts for anywhere from 20 to 40 percent of that spending.
More than 270,000 businesses employing 2.7 million Floridians comprise the state’s retail industry.