Local Patch site smartly re-brands itself as “St. Pete Patch”

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Under the radar, but certainly not off of it, the local Patch site here in the ‘burg, as well as those up-and-running in 22 other Tampa Bay communities, continues to build a regular audience.

The “Old Northeast-Downtown St. Pete Patch”, while awkwardly named, has been supplying readers with a steady diet of hyper-local news and commentary (including some from this blogger). While the local Patch site has not, in my estimation, fully broken through to the point where it is a first-stop for news and information junkies, it does do a yeoman’s job of covering local events and government.

Going back to that awkward name — Old Northeast-Downtown St. Pete Patch — the editors of the local site made a smart move today, re-branding itself as St. Pete Patch.

“The name change to StPete.Patch.com simply reflects our dedication to covering the entire city of St. Petersburg, ” writes intrepid editor and reporter William Mansell. “For a long time we’ve reported on city issues affecting more than just the residents and business owners of Old Northeast and downtown.”

In a city in which civic pride runs deep and sensitively, this re-branding is a smart move for Patch. Unlike certain newspapers, at least Patch is proud of its roots in the ‘burg.

For that reason alone, give St. Pete Patch a second look.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.