August in an odd-number year means one thing — the 2014 election cycle is starting to heat up, writes Nathan L. Gonzales in the Roll Call RothenBlog. Candidates are ramping up in anticipation of the midterms.
A few of those candidates will win, but a majority of them will lose. To get things underway, Gonzales begins with a list of some of the “sure-fire” ways a campaign will fail; starting with “buzz phrases” that are a sure sign of impending loss:
“Running a grass roots campaign.” This is shorthand for “I’m not raising any money.”
“The only poll that matters is on Election Day.” It might not guarantee a loss, but numbers rarely lie. If a candidate is running behind on Election Day, it is difficult to change the dynamic of the race.
“I am not going to run negative ads.” This brings in what the meaning of “negative” is. Campaigns are about differences, and no successful campaign ever left an opponent unblemished.
“I am not going to accept money from PACs.” This usually means the candidate is not going to get any in the first place. If they do get PAC money, it is often referred to as “grass roots.” Although it is possible to win without PAC money, but only with some other source of income — like personal funds.
Read the rest of Gonzales’ “6 Things Losing Candidates Say” at the Roll Call RothenBlog.