Marco Rubio second only to John McCain in dominating media coverage, Smart Politics analysis shows

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Smart Politics ranks the senators by the number of mentions they’ve gotten on the six broadcast and cable networks since the beginning of the year.  Not surprising, Senator John McCain tops the list, followed by Florida’s own Marco Rubio.

The review also found that of broadcast media transcripts by ABC, CBS, CNN, FOX, MSNBC, NBC, and NPR for the first six months of 2012 finds that Republican U.S. Senators have been mentioned in more than twice as many news stories as their Democratic counterparts.

The U.S Senate’s 100 members were mentioned at least once in more than 8,500 news stories across these seven broadcast outlets under analysis.

Republicans were most commonly referenced, holding eight of the Top 10 slots and 17 of the Top 25.

All told, the GOP senators were mentioned in 5,894 stories compared to just 2,672 for the Democrats, or 121 percent more stories.

Second in mentions  is one of the most junior members of the legislative body – Florida’s Rubio – who was mentioned in 830 stories, or an average of 4.6 per day.

Rubio has been a buzzworthy U.S. Senator ever since taking office in January 2011, and his name has been frequently dropped as a potential 2012 vice presidential nominee for the party during the year which boosted his media profile.

(Note: This analysis did not code for the type of coverage each senator received (i.e. content) nor is the data weighted by multiple mentions of a senator within a single news story).

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.