Mark Halperin and John Heilemann, authors of “Game Change” are now part of Bloomberg News as they launch a new, independent politics site, reports Dylan Byers of POLITICO on Sunday.
Halperin, senior political analyst for Time magazine, and Heilemann, New York Magazineโs national affairs editor have contracted with Bloomberg through at least the 2016 presidential election.
Planning the addition of the two high-profile political analysts, which began in March, is part of a larger strategy for Bloomberg to become a major player in reporting on the upcoming presidential election cycle.
The authors of “Game Change” and its 2012 sequel, “Double Down,” Halperin and Heilemann have risen in the ranks as highly regarded experts in presidential politics.
Word of the new additions have caused both excitement and resentment in the current Bloomberg News politics lineup, fresh off a restructuring in its Washington bureau, Byers writes.
Star power has certainly brought prestige to the Bloomberg organization, but the hype around the Halperin-Heilemann project could threaten overshadow their own coverage.
