Maybe the Rays won’t get rich in 2017?

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Editor’s note: The following is cross-posted with permission of the Shadow of the Stadium blog.

I’ve long contended the impatience in the Rays’ campaign for a new stadium – even though they have a place to play until 2027 – stems from an impending windfall in 2017 from renegotiated television revenues that will make it harder for the team to cry poor.

In fact, since I first pointed it out, the Dodgers, Astros, and Padres were among clubs that increased -make that multiplied – their annual television revenues by enormous amounts.  But after the Indians sold their TV rights for $235 million with annual revenues climbing from $30 million to a modest $40 million, Maury Brown from the Biz of Baseball writes a cautionary tale of how MLB teams may have hit a “glass ceiling” when it comes to ballooning rights fees:

When put up against some of the other deals that have been reached, this one looks more like the “pre-boom” media rights sale we had been seeing. It also shows that you don’t paint media rights deals with the same brush…with some exceptions, sports TV deals are likely topping out.

There is a cumulative effect going on which render the explosion of media rights fees unsustainable. When you throw in the massive colligate conference sports network deals cropping up, the NFL’s massive rights deals, and regional agreements such as the Lakers with Time Warner Cable, it begins to add up. Where does the money to pay for these lucrative media rights deals come from? Subscribers. And, when you get subscription fees going through the roof, the carriers of the content, and ultimately, consumers begin to make noise.

“Don’t expect too many more of these massive deals to be reached,” Brown continued, suggusting teams rush to get media deals done soon before “the window of opportunity closes.”  But for the Rays, that would mean foregoing serious stadium leverage as soon as a new media rights deal was renegotiated.

Brown’s theory leaves the Rays with a difficult long-term decision: spend the next couple of seasons accelerating the negotiations for new TV revenue or spend the next couple of seasons accelerating their negotiations for new stadium revenue.

The franchise can also hope Brown is just wrong.  But even if the Rays have to “settle” for a deal like the Indians’ (the Cleveland TV market is very similar to Tampa Bay’s), $40 million/year is significantly higher than the team’s current television+radio revenues, last known to be only $13.4 million/year.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.