Michael Worley describes himself as a strategic communications consultant. So what does a strategic communications consultant do exactly?
“I help people win,” Michael says.
He does that through digital marketing and direct mail, creating the visual message for campaigns.
Michael has melded his two passions — politics and design into his company MDWComm, which he founded as a junior in college.
Michael started college at Barry University in Miami Shores but after he was chosen by the College Democrats of America to be its national communications director, he wanted to be closer to Washington, D.C., so he transferred to American University.
Putting himself through school and living in the nation’s capital meant juggling three jobs.
“One of my employers suggested I start doing freelance design work for corporations and businesses. By senior year it was a fulltime venture,” Michael says. “When I graduated, I didn’t have to look for a job.”
He and his fiancée Michelle live in Fort Lauderdale, where they like to visit museums and galleries and see the latest movies.
For their honeymoon next year, they’re planning to visit London, Paris and Amsterdam, where Michael wants to visit all the museums and scope out the political campaigns.
“One of my professional aspirations is to work in international political campaigns that are bringing on American consultants. We’ve already done some work for a municipal race in Toronto.”
Here is Michael in his own words:
I am 24 years old.
I live in Fort Lauderdale but grew up in Cooper City, FL.
I graduated from American University in Washington, D.C.
I hope to visit Europe, hopefully during my honeymoon next year.
I got into politics… because it’s something I’ve always been passionate about. I love the thrill of campaigns and the challenges they present.
One principle I always put above politics is… integrity. I want to work for clients that have a strong moral compass and are dedicated to making a positive difference in their communities.
Person or people who gave me my first shot… In 2009, my first local campaign was for Donald Shockey, who became Vice Mayor of Miami Shores. He ran against the conservative establishment and became the first openly gay member of the Miami Shores Village Council. I’ve always been thankful to Don for giving me the opportunity to participate in that race. It was a big influence on my career.
I’ve already worked for/on…
- Daniella Levine Cava for Miami-Dade County Commissioner, District 8
- Joe Geller for Florida House of Representatives, District 100
- Evan Jenne for Florida House of Representatives, District 99
- John Keenan for Massachusetts House of Representatives
- Mike Day for Massachusetts House of Representatives
- Jason Lewis for Massachusetts State Senate
- Maria Sachs for State Senate, District 34
- Lisa Kohner Aronson for Broward County Commission, District 2
- George Sheldon for Florida Attorney General
- Bob Mayersohn for Broward School Board
- David Martin for Mayor, Stamford, CT
- Enid Weisman for Aventura Mayor
- Bob Shelley for Aventura City Commissioner
- Councilwoman Carol Keys, City of North Miami – District 2
- Joseph “Joe” Perkins for Circuit Judge
- Stacey Schulman for Circuit Judge
- Marco Salvino for Dania Beach Commissioner
- Jorge Brito for North Bay Village Mayor
- Mario Garcia for North Bay Village Commissioner
When I begin a project or first work on a campaign, I look for… ways to quickly enhance my client’s brand through quality design. Whether the campaign is big or small, creating printed and digital collateral that is visually superior to the competition builds credibility and forces donors and stakeholders to take the campaign more seriously.
I’ve been blessed to have these people as my mentors… Dr. Sean Foreman was one of my first professors in college. He was the person who opened my eyes to the importance & excitement of local politics. When I helped start a College Democrat group on campus, Dr. Foreman volunteered to be our advisor and helped us connect with local political figures such as Gwen Margolis, Dan Gelber, Joe Garcia and a number of others. I’ve been lucky to have him as a friend and mentor.
The people I most admire in politics are… Dave Aronberg and Daniella Levine Cava.
I worked for Dave in 2010 and he is by far the hardest working public servant I know. He’s incredibly smart and very sharp; the people of Palm Beach County are lucky to have him as their State Attorney.
Daniella has the biggest heart of anyone I’ve worked for in politics thus far. She genuinely cares about working families and has spent her entire career in the service of others. She’s a true role model and I am so proud to have played a small part in her becoming Miami-Dade’s newest County Commissioner.
One lesson I’ve already learned is… to keep the message simple and concise. Less is more.
If I wasn’t working in politics, I’d be working… probably as a lawyer (and I’m getting bored just thinking about it).
In 10 years, you’ll read about me… in the pages of the Tampa Bay Times, once Peter Schorsch and Extensive Enterprises buys the paper.
You can connect with me on social media: @michaelworley & @mdwcomm on Twitter.