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Memo to all candidates: Stop using Top 10 lists

in Peter/Statewide by

The Buzz ruined my day by sharing Katherine Harris’ Top 10 Reasons Katherine Harris Will Beat Bill Nelson. For once, Adam Smith and I are in total agreement: this message is not at all funny. It’s actually kind of scary: Her #4 reason reads, “Katherine Harris is tested by fire.” Um, when. By sitting in an office and misinterpreting Florida election law? That’s being tested by fire?

Anyway, this is the second time this month a major candidate has used a Top 10 list in their media release. The first was Tom Gallagher’s lame Top 10 Bus Tour Themes Rejected by Charlie Crist, which was a decidedly unfunny attempt to deflect attention from Crist’s statewide tour of the state. How bad was Gallagher’s list? Just look at joke No. 6: “Hurricane Charlie: Cone of Uncertainty” Tour, which, I guess, attacks Crist’s lack of leadership in insurance reform efforts.

Reading these lists is like watching outtakes from the King of Queens — you know people are trying to be funny, which makes you feel all the worse because they are not.

I think it would be prudent for any candidate hoping to be taken seriously to avoid using a Top Ten list for the rest of the campaign. They’re just not funny.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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