Michael Scherer: “So how much has the entire Romney campaign spent per vote received? $17.14, which is a lot more than the $2.54 that Santorum spent, or the $9.05 that Gingrich has spent, and only topped by the $31.55 that Paul spent. What do these numbers tell us? Both a lot and a little. We can say convincingly that Santorum has been overperforming, compared to the field, while Romney has been underperforming. If Romney were a corporation, it would hire a Bain consultant to come in and figure out how to reduce its cost per vote.”
Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.