Life and politics from the Sunshine State's best city

More trouble for April Sheffield

in The Bay and the 'Burg by

Just as the story is breaking about April Sheffield’s multiple issues before the Florida Election Commission, another story is developing. Evidently, the origin of Sheffield’s problems with her first website stem from the fact that she did not pay the designer who built the site.  Saint Petersblog has obtained an e-mail from Nick Hinckley, the managing director of Realizing Media, LLC, which outlines how Sheffield stiffed his firm:

A few months ago, I was contracted by the April Sheffield campaign as a multimedia consultant. My staff provided the highest quality of service, and April walked on the bill… Now I hear that she is telling everyone that she “settled up” with my company. In addition, she has sunk so low as to have her sidekick call and bait me into getting angry, taunting me over settling for the peanuts she is offering as a closeout…

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

Latest from The Bay and the 'Burg

Go to Top