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Must-read analysis of Charlie Crist vs. Marco Rubio:

in Statewide by
I urge you to read Jordan Raynor’s analysis of the Crist vs. Rubio race in which he applies his formula that using the Internet to drive message directly to voters, victory is now possible for candidates who don’t have big money to kick-start their campaigns, by following a “New 3M” model that looks like this: MESSAGE → MOMENTUM → MONEY:

It was clear from the beginning that Charlie Crist would run a Traditional 3M style campaign as he had done so many times in the past. So far, nothing has changed. Crist has spent nearly all of his campaign time bundling big money at traditional big-ticket fundraisers. The expectations for how much Crist would raise were set incredibly high, and Charlie Crist crushed them to the tune of more than $6.4 million dollars raised with $6.2 million cash-on-hand as of October 8, 2009. Crist has trounced not only Marco Rubio in raising big money; he has become the leading Republican Senatorial fundraiser in the entire country for the 2010 cycle. Though Rubio showed glimmers of hope at the end of the last fundraising report in early October raising $1 million, he has fallen far short of Crist’s ability to bundle big money. However, Rubio has successfully raised money from smaller donors (more than 11,000 of them) most of whom he can raise money from again. By comparison, more than 850 Crist donors have already maxed out, meaning they can not give to Crist again until the General Election.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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