NBC asks Romney campaign to remove network material from ad

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NBC News today is requesting that the Romney campaign remove NBC material from an ad that went up yesterday in Florida attacking Newt Gingrich for 1990s-era House ethics charges.

The ad prominently features then-NBC Nightly News anchor Tom Brokaw reporting in 1997 on the ethics charges at the top of the Nightly News broadcast that evening, Politico reported this morning.

“The NBC Legal Department has written a letter to the campaign asking for the removal of all NBC News material from their campaign ads,” said Lauren Kapp, NBC senior vice president for marketing and communications, in a statement. Kapp added, “Similar requests have gone out to other campaigns that have inappropriately used Nightly News, Meet the Press, Today and MSNBC material.”

Brokaw also released a statement voicing his personal concerns.

“I am extremely uncomfortable with the extended use of my personal image in this political ad,” he said. “I do no want my role as a journalist compromised for political gain by any campaign.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.