New Charlie Crist ad ‘Working’ signals the home stretch of campaign

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Charlie Crist celebrates the home stretch of the General Election with a new ad attacking Republican Gov. Rick Scott’s “high-cost, low-wage” economy.

“Working,” which launches Saturday, marks the first full day where everyone in Florida can vote early. Crist’s campaign expects the 30-second spot to act as a counterweight to the millions of dollars of “ill-gotten money” the incumbent will spend on TV this week.

Although Scott’s ad spending is roughly the same as the cost of his “beachfront mansion,” the Crist camp calls the estate a “sounder investment.”

“Floridians have already seen his ads more than 85,000 times,” they say, “and his numbers haven’t improved.”

After spending months (and tens of millions of dollars) on attack ads against the former Republican governor now seeking his old job as a Democrat, Scott has yet to poll better than in the low 40s.

“We don’t have Rick Scott money (or the baggage that comes with it),” Crist’s campaign says. “But we do have enough to continue telling the truth about Rick Scott and putting forward Charlie’s vision for the future of Florida.

“Working” is now available on YouTube.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.