Our new email program, “Sixty Days,” just launched

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Because the Florida political universe does not have enough email programs already, we here at FP just launched “Sixty Days” — a primetime look at the 2017 Legislative Session.

Designed to hit inboxes in the evening on days when the Florida House or Senate has legislative committee meetings scheduled and, of course, throughout the sixty days (get it?!) of the upcoming Session, this email is for the political junkies who need a last call of the good stuff before settling down for the night.

We promise to keep “60 Days” short and sweet. This is not “Sunburn.” This is not ‘Playbook.” This is an email purposefully designed so that you hit the scroll down button only once or twice before reaching the end.

However, in this brief space, we plan to deliver a lot of engaging content. We’ll recap the day’s most important stories about the legislative process, emphasizing those that have developed since the newspapers landed on doorsteps. We’ll also highlight a Quote of the Day, whether it is said aloud at a legislative hearing or popped on Twitter.

In partnership with Sachs Media Group, we will each day publish an original editorial sketch from the great Bill Day. His cartoons alone are worth opening the email. Team Sachs will also be supplying some sort of illuminating data point about The Process. It could be a list of the trending topics on social media. It could be a micro-infographic. Look for this work — helmed by the brilliant Ryan Cohn — in the Geek Out section.

“Sixty Days” also features a concise ‘3 Question’ interview with a newsmaker, a profile of a key lobbying registration, and a preview of the important items on the next day’s agenda.

The idea is that you will be able to read all of this in the time it takes the bartender to refresh your drink.

“Sixty Days” will be available only via email and is being sent to all current subscribers of Sunburn. If you don’t want to receive “Sixty Days” — hey, we get it, you don’t want to hear from us twice in a day — just send us an email letting us know to take you off the list. Better to do this then hit “unsubscribe,” because that will take you off the list for Sunburn, too.

Hopefully, this is not an issue and you will value “Sixty Days” as much as you do our other projects.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.