The social network’s advertising arm unveiled this week what it calls “lead generation” cards, and while the feature has obvious uses for businesses looking to sync up with potential customers, the move could have big political ramifications too.
Case in point: The National Republican Campaign Committee already has access to the new feature and used it this week to create a petition and grab names of users that back getting the IRS “out of our health care.”
The feature allows users to send a brand their name, email address and Twitter handle with one-click of a button – a huge boost for campaigns as they look to build their all-important databases. The plan, we hear, is to eventually roll the feature out to all accounts.
More, from The Next Web here with a h/t to POLITICO Morning Tech.