New Twitter feature could be political data mine

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The social network’s advertising arm unveiled this week what it calls “lead generation” cards, and while the feature has obvious uses for businesses looking to sync up with potential customers, the move could have big political ramifications too.

Case in point: The National Republican Campaign Committee already has access to the new feature and used it this week to create a petition and grab names of users that back getting the IRS “out of our health care.” 

The feature allows users to send a brand their name, email address and Twitter handle with one-click of a button – a huge boost for campaigns as they look to build their all-important databases. The plan, we hear, is to eventually roll the feature out to all accounts.

More, from The Next Web here with a h/t to POLITICO Morning Tech.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.