The New York Times‘ website is dropping its paywall until after the election.
Executive Editor Dean Baquet and Editorial Page Editor James Bennet announced the move Sunday in an email to readers.
“We believe that everyone, without exception, deserves a deeper understanding of the candidates, the issues and the results of this unprecedented election,” they wrote.
“So we have decided to open our digital platforms to all — without charge — on Nov. 7, 8 and 9,” they added.
“… No matter who prevails on Tuesday, we will continue to work hard to bring you everything you need to understand this historic moment and all that follows.”
Generally, NYTimes.com visitors can read 10 articles for free per month, before having to subscribe.
Deals vary, though a basic subscription advertised Sunday for unlimited access to the main website and all NYT apps costs 99 cents for the first four weeks, then $3.75 a week.
In June, New York Times CEO Mark Thompson said the company would soon offer “a new online subscription that would have no advertising,” according to Fortune magazine.