Newspapers losing $7 in print advertising for every $1 gained in digital revenue

in Uncategorized by

A new Pew Research study based on analysis of private financial data from 38 newspapers found that those papers are losing $7 in print advertising for every $1 they’re gaining in new digital revenue. “Different management approaches can make a significant difference in performance,” say the study authors. “Some papers were growing both print and digital revenue and others had nearly matched print losses with digital dollars.”

Via Jim Romensko.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.