Following FEC advisory opinions issued in June and August, supporters with mobile phones on supported carriers will now be able to text ‘GIVE’ to 62262, OFA’s text short code, to quickly make small contributions, not exceeding $50 during any billing cycle for most carriers.
‘Grassroots giving is powering this campaign,’ said OFA Campaign Manager Jim Messina. ‘Since April 2011, more than 2.7 million people have pitched in to own a piece of the President’s campaign, and last month 98 percent of donors gave less than $250.’
… The service will begin for Verizon, Sprint, T-Mobile and U.S. Cellular customers starting this week, and with other carriers, including AT&T, anticipated to approve in the near future. … OFA intends to promote this convenient new avenue of small-dollar donations when supporters are most likely to take out their mobile phones to contribute. For instance, a video screen at a grassroots event with President Obama could flash a message such as, ‘To contribute $10 to Obama for America, text GIVE to 62262.’ A similar message could appear in a web video or on a piece of campaign literature.’