Obama has a clear lead in social media

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A new Pew Research study finds that President Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms.

In addition, Obama’s digital strategy targets specific voter groups to a greater degree than Romney’s.

Said researcher Tom Rosenstiel: “While more digital activity does not necessarily translate into more votes, historically candidates who are first to exploit changing technology have an advantage. From Roosevelt to Reagan, presidential candidates have used the way they communicate to suggest that they understand how the country is changing.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.