Life and politics from the Sunshine State's best city

Of blogs gone by…

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Everyone knows this has not been an especially kind year to newspapers and the traditional media. And while the so-called “new media” continue to displace traditional media’s dominance of the marketplace of ideas, it’s not always easy for the new kids on the block. Sure, launching a blog can be done with only a few clicks, but maintaining and growing a blog is a different matter entirely.

According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

Locally, some notable blogs have fallen by the wayside this past year. The pioneering State of Sunshine went dark in July. The award-winning St. Petersblog (the other St. Petersblog as it is known around here) has flickered on-and-off through most of 2009. Mark Lane’s widely-read FlaBlog went on hiatus in November. And St. Petesburg Times columnist Dan Ruth’s attempt at blogging, The Ruthington Post, seems to have never gotten off the ground, which serves him right after Ruth’s dismissal of my suggestions for succeeding in the blogosphere.

Any other noteworthy blogs which have gone to the big Recycling Bin in the Sky?

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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