Socialbakers, a media-analytics company…has launched a campaign to identify the most (and least) influential, engaging and popular presidential candidates on Facebook, including President Obama, via public information on the world’s largest social network.
… Ron Paul has the highest overall viral reach, followed by Mitt Romney and Rick Perry … Ron Paul leads with 59,554 ‘people talking about’ him this past week (second to Obama) … Obama’s most engaging post was a family portrait …
Peer-to-Peer interaction (all debates, comments, conversations to each other’s posts on candidate’s page): Michelle Bachmann leads in person-to-person interactions among Facebook users, followed by Ron Paul and Jon Huntsman … Obama leads with 50 percent of the total interactions. Ron Paul leads the Republican Party with 19 percent, which is 2x and 3x higher than Mitt Romney and Rick Perry.
Candidate’s Facebook Fans: Obama is leading with the most number of fans at 24 million, followed by Mitt Romney at 1.3 million, Ron Paul with 672,483 and Michelle Bachmann with 460,336. … Rick Santorum has the fastest-growing fan base throughout the last 30 days (23-percent growth).
Via the Politico Playbook.