Online partnership aims for cheaper political ads

in Uncategorized by

On Monday, Aristotle, a company that provides data for online political advertising, and Intermarkets, a digital advertising company that works with sites like Drudge Report and, will announce an exclusive partnership.

Michael S. Loy, the chief managing officer at Intermarkets, said the ads would be cheaper for advertisers because they would not be based on a traditional C.P.M. model, or cost per thousand impressions. Instead, Mr. Loy said, the price would depend on the where the ad was sold, and advertisers would know all the fees associated with buying the ad.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.