Only Alex Sink would send out a press release at 6:30 on a Friday night

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Look at the time stamp on this email from Alex Sink’s Foundation:

That’s right, 6:30 p.m. on a Friday night.  That’s when PR maven Alex Sink thought it would be best to send out a press release announcing the oh-so-small matter of hiring a new president and CEO for her, um, foundation.

As anyone who has ever watched an episode of The West Wing can attest, Friday night is when you take out the trash.

Along with weekends, holidays and the dark of night, Friday evening, when many news consumers tune out, is a common time to release unfavorable news.

Friday night is not the time when you announce something important like the hiring a new president and CEO.

For a woman who ‘wakes up every night’ with regret about losing her campaign for Governor in 2010, it seems like Sink has still not mastered the basics of public relations.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.