Oreo’s brilliant Super Bowl blackout marketing ploy

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Give whoever is in charge of Oreo’s Twitter account a lifetime supply of the cookies and milk for having the sense to Tweet out this ad during the Super Bowl blackout.

The tagline reads, “Power out? No problem. You can still dunk in the dark.”

The best part?  Oreo didn’t even have to pay $3 million for a 30-second spot.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.