Bloggers and online content producers pay to promote content on social media to grow their audience — GiveSharity.org turns paid content promotion charitable and often tax deductible.
GiveSharity.org produces a custom widget for bloggers and content producers to embed into their website with a simple call to action – every time the content is shared on Facebook or Twitter, $1 will be donated to a deserving nonprofit cause, or campaign. Bloggers and content producers set their own cap on contributions.
“Jordan and I kept watching our clients shell out big bucks to promote content on social media, and knew there had to be a better call to action than begging for shares and retweets in paid promotions,” said Kevin Cate, co-founder of GiveSharity.org. “This is a win, win, win – nonprofits or campaigns benefit, the audience feels great about sharing content, and the content producer is doing something great and often tax deductible.”
The GiveSharity.org team is Kevin Cate, Jordan Raynor, Mathias Hansen, and Damian Cardona.
Kevin Cate owns CateComm, a public relations and advertising firm based in Tallahassee and St. Petersburg, Fla. He also publishes Above The Fold, whose subscribers include many political heavyweights. Cate is also a co-dean for Awesome Tallahassee, a no-strings attached grant program in Tallahassee, Fla.
Jordan Raynor is the founder and CEO of Vocreo, a consultancy that helps entrepreneurs launch and grow their businesses. He is also a co-founder of Citizinvestor, the largest crowdfunding platform for government projects in the United States. Jordan’s first book, Startup Stories, debuted at Amazon’s #1 Best Seller spot for entrepreneurship in 2014.
Mathias Hansen is a seasoned engineer based in Washington, D.C.; he co-founded Geocod.io and also runs the local Capital Laravel Group, which focuses on web development.
Damian Cardona is a co-founder of Unknown Media, a design and film agency based in Orlando, Fla. He has a graduate degree in media design and entertainment business from Full Sail University.