Paid social promotions go charitable with GiveSharity

in Apolitical/Top Headlines by

Bloggers and online content producers pay to promote content on social media to grow their audience  — turns paid content promotion charitable and often tax deductible. produces a custom widget for bloggers and content producers to embed into their website with a simple call to action – every time the content is shared on Facebook or Twitter, $1 will be donated to a deserving nonprofit cause, or campaign. Bloggers and content producers set their own cap on contributions.

“Jordan and I kept watching our clients shell out big bucks to promote content on social media, and knew there had to be a better call to action than begging for shares and retweets in paid promotions,” said Kevin Cate, co-founder of “This is a win, win, win – nonprofits or campaigns benefit, the audience feels great about sharing content, and the content producer is doing something great and often tax deductible.”

The team is Kevin Cate, Jordan Raynor, Mathias Hansen, and Damian Cardona.

Kevin Cate owns CateComm, a public relations and advertising firm based in Tallahassee and St. Petersburg, Fla. He also publishes Above The Fold, whose subscribers include many political heavyweights. Cate is also a co-dean for Awesome Tallahassee, a no-strings attached grant program in Tallahassee, Fla.

Jordan Raynor is the founder and CEO of Vocreo, a consultancy that helps entrepreneurs launch and grow their businesses. He is also a co-founder of Citizinvestor, the largest crowdfunding platform for government projects in the United States. Jordan’s first book, Startup Stories, debuted at Amazon’s #1 Best Seller spot for entrepreneurship in 2014.

Mathias Hansen is a seasoned engineer based in Washington, D.C.; he co-founded and also runs the local Capital Laravel Group, which focuses on web development.

Damian Cardona is a co-founder of Unknown Media, a design and film agency based in Orlando, Fla. He has a graduate degree in media design and entertainment business from Full Sail University.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.