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Palm Beach Post gets springtime online facelift

in Apolitical/Top Headlines by

Usually, getting a facelift in South Florida is not front page news. Except when it’s The Palm Beach Post.

In an email Tuesday morning, Managing Editor Nick Moschella announced the Post’s “fresh look” at its front page, as well as several new features in the “Your Community” page in the Local section.

This “springtime sprucing up” came in response to reader feedback, through focus groups and surveys, and is part of an ongoing effort to provide better readability overall.

The redesign is an attempt to provide a better presentation to a growing online audience. For the most part, the tweaks seem to work.

Although Moschella says the Post is not changing the size of the body copy, he did point out some “minor adjustments,” such as a more user-friendly front page with improved navigability. The main menu, previously on the side of the front page, is now located at the bottom, and headlines are in a more readable fought.

Another significant change: “You’ll also notice a more prominent and cleaner display for weather across the top of the page,” Moschella writes.

As for the structure of the Community page, the focus will be on local coverage – particularly some of the faster-growing parts of Palm Beach County. The section will highlight a particular region each day, starting with Jupiter. The primary goal is to allow readers, Moschella says, to “get to know our reporters as they give a special voice each week to the people and places they’re covering.”

News, features and coverage from other communities will remain throughout the other sections: Local, Business, Sports and Accent.

Palm Beach Post front page

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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