Parody of Obama launch more popular than actual launch

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The National Republican Senatorial Committee’sparody of President Obama’s 2012 campaign launch, released Friday, now has 665,000 views, according to the Political Wire, as compared to Obama’s reallaunch video from yesterday which is at just 168,000 views.

Ben Smith notes YouTube’s metrics “tend to lag a bit, but the numbers suggest that — energy-wise — we’re in 2010, not 2008.”

An alternate explanation: Parody has more viral potential than reality.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.