On Monday, Rep. Patrick Murphy made his first ad buy in the campaign for Florida’s 18th District, with $1.4 million in both cable and broadcast ads for the West Palm Beach-Treasure Coast media market.
CQ Roll Call reports the Jupiter Democrat’s buy expects to run through the summer and fall.
The freshman lawmaker, who represents the northeast corner of Palm Beach County, has brought in $759,000 in second quarter fundraising. As of June 30, Murphy has more than $2.6 million in cash on hand.
“This ad buy sends a clear message regarding the strength of Murphy’s re-election efforts, which continue to receive incredible support, both financially and on a grassroots level,” said campaign manager Anthony Kusich in a statement. “This airtime will allow the Congressman to continue communicating with constituents about his dedication to serving the community and changing the tone in Washington.
“Given that outside groups have already spent hundreds of thousands of dollars in negative attacks,” Kusich added, “this TV buy will also ensure we have the ability to get our positive message of Patrick’s independent leadership out for the duration of the campaign.”
In 2012, Murphy defeated former Rep. Allen West by less than 1 point. Republican presidential nominee Mitt Romney had won the district with 52 percent, making Murphy only one of nine Democrats to carry a district won by the Republican in the 2012 presidential race.
Six Republicans are in the Aug. 26 GOP primary to face Murphy in the fall, but none has the cash advantage of the incumbent. In addition, the National Republican Congressional Committee has held off on reserving any fall television advertising in CD 18.
According to the Rothenberg Political Report/Roll Call, Florida’s 18th District is now at “Leans Democrat.”