Personnel note: Alia Faraj-Johnson taking a step back from Sachs Media Group

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In a personnel move certain to turn heads in the PR and public affairs industry, Alia Faraj-Johnson is taking a step back from her role as managing director of Sachs Media Group.

Faraj-Johnson, who had previously served as former Governor Jeb Bush’s communications director and brought to SMG additional credibility with the Republicans who have come to dominate Tallahassee politics, informed her colleagues of her decision on Wednesday. 

“I have had 6 fantastic years working with Ron Sachs and the team at SMG and now I am looking forward to a new chapter  in my professional and personal life,” said Faraj-Johnson. “This new arrangement gives me the flexibility to take on accounts where I can provide high-level strategic counsel and yet maintain a long-term relationship with SMG working together with the PR pros on many shared accounts. Most importantly, this gives me more time to spend with my 4 year old daughter who is just growing up too quickly.”

Faraj-Johnson will remain in an “of counsel” position with SMG, but will no longer be involved in the day-to-day operations of the firm.

Before serving in the Bush administration, Faraj-Johnson was a television news producer and reporter.  

In 2009, she was the winner of the PRNews Legal PR Award for Media Relations during Litigation or Crisis, winner of the 2009 Bronze Bulldog Award for best crisis communications and the 2012 Bronze Bulldog for Crisis Agency of the Year. She is a gubernatorial appointee serving her second term on the Florida Elections Commission. 

As for the impact on Sachs Media Group, founder Ron Sachs is optimistic, “In our 18 years, we have grown from being a one-man shop to Florida’s dominant communications powerhouse.  Our strength is our entire team, and we are pleased that Alia will continue to be a part of that in a new, more flexible role.  Our continued relationship with her will allow us to work closely together on many ongoing and future projects.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.