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Personnel note: Chris Cate joins Salter>Mitchell PR

in Top Headlines by

It’s like a Montague-Capulet marriage in Tallahassee’s PR world.

C. Cate
C. Cate

Chris Cate has joined Salter>Mitchell, the public relations firm has announced.

Firm president April Salter was communications director to the late Democratic Gov. Lawton Chiles and was once appointed by President Bill Clinton to serve on the White House Conference on Tourism and Travel.

Cate has served as spokesman for a succession of Republicans: then-Gov. Charlie Crist, state Chief Financial Officer Jeff Atwater, and Florida Secretaries of State Kurt Browning and Ken Detzner.

He also was spokesman for the Department of Environmental Protection, Department of Transportation, and the Agency for Workforce Innovation.

“We are very excited to have Chris join our team and enhance our ability to engage the public and community leaders,” Salter said in a press release. “His expertise will help us better serve our clients’ needs at the local, state and national level.”

Cate becomes senior public affairs director for the firm. In his portfolio: the Weyerhaeuser paper and lumber company, Bank of America, Verizon, and Nestlé Waters.

He moves from Tallahassee’s 180 Communications, where he was vice president of corporate communications.

Cate received an undergraduate communications degree from Auburn University and a graduate degree in American politics and policy from Florida State University.

Before joining Florida Politics, journalist and attorney James Rosica was state government reporter for The Tampa Tribune. He attended journalism school in Washington, D.C., working at dailies and weekly papers in Philadelphia after graduation. Rosica joined the Tallahassee Democrat in 1997, later moving to the courts beat, where he reported on the 2000 presidential recount. In 2005, Rosica left journalism to attend law school in Philadelphia, afterwards working part time for a public-interest law firm. Returning to writing, he covered three legislative sessions in Tallahassee for The Associated Press, before joining the Tribune’s re-opened Tallahassee bureau in 2013. He can be reached at

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