Personnel note: Chris Latvala named political director of Pinellas GOP

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The Pinellas County Republican Executive Committee has made a smart move, hiring the very capable, very organized Chris Latvala, son of Senator Jack Latvala, as its new Political Director — a part-time position which assists Chairman JJ Beyrouti with the operation of the PCREC.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.