Personnel note: Dia Kuykendall, Jon Peck joining Ron Sachs Communications

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Ron Sachs Communications is pleased to announce the addition of two veteran communications professionals to the firm, deepening the industry’s most seasoned and experienced management team. Together they have almost four decades of experience at the highest levels of state government and public relations.

Longtime state government communications director Jon Peck and communications and legislative strategist Dia Kuykendall join Ron Sachs Communications as senior account managers, working with the firm’s diverse roster of clients.

“As Ron Sachs Communications envisions sustained growth well into 2012, we’re building an even deeper and stronger team for our clients,” said Ron Sachs, president and CEO of Ron Sachs Communications.  “Jon and Dia will add significant value for our clients, projects and the leadership of our agency.”

Jon Peck spent more than eight years in daily print journalism, regularly dealing with leaders at the local, state and national levels, before embarking on an award-winning 26-year career in state government highlighted by his service as press secretary to Governor Bob Martinez. He has served at the top levels in executive agencies under eight different governors and two attorneys general.

Peck has served as chief spokesman for state agencies, including the Department of Community Affairs, the Department of Elder Affairs, the Division of Emergency Management and, most recently, the Florida Commission on Human Relations. As an aide to two attorneys general, he helped shape messaging for the Attorney General’s Office and played an invaluable role translating legal issues into English for the general public, law enforcement agencies and government officials around the state. During his journalism career, Peck reported on government, politics and the legal system for the Tampa Times, Florida Freedom Newspapers, United Press International and South Florida Sun-Sentinel. He is a graduate of the prestigious University of Missouri School of Journalism.

Dia Kuykendall has spent the last three years with Visit Florida, the official tourism marketing corporation for the State of Florida as the spokesperson and then as the public affairs manager.  Dia is also an adjunct professor in the School of Journalism and Graphic Communications at Florida A & M University.

With a background in political communication and messaging, Dia has played a lead role in developing and executing strategic communications plans, including a wide range of traditional public and media relations activities, as well as highly targeted outreach efforts in the state government sector.  As an award-winning public relations strategist, Dia has successfully orchestrated legislative and public awareness campaigns, all of which have deepened the profiles of her employers.

Dia previously worked as a reporter for Milwaukee’s NBC affiliate WDJT-TV, production assistant for C-SPAN’s Washington Journal in Washington, DC and is a member of the Arts & Entertainment Task Force for the National Association of Black Journalists.  Dia also serves as a public member on the Advertising and the Unlicensed Practice of Law Committees for the Florida Bar. Dia is a graduate of Lane College in Jackson, Tennessee and earned her master’s in journalism from Florida A & M University.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.