The Florida Democratic Party has announced on Wednesday the hiring of Sheyla Asencios as deputy political director in charge of Hispanic outreach.
Asencios replaces the outgoing Jeff Branch, who served in a similar capacity until this month, primarily working on outreach to African-American communities. Branch was tapped by U.S. Rep. Patrick Murphy’s campaign for Senate as political director.
“We absolutely are thrilled to have Sheyla join our team,” said state party chair Allison Tant in an announcement Wednesday. “Sheyla was a tremendous asset last cycle, and I look forward to her continued efforts energizing and empowering communities across Florida to help deliver victories to Democrats up and down the ballot. ”
“I’m honored and excited to be rejoining Chair Tant’s team as we head into such a crucial election cycle,” said Asencios in a release. “I look forward to helping lead our Party’s outreach efforts to our state’s underrepresented communities, as well as working alongside our Democratic elected officials and grassroots to keep Florida blue in 2016.”
The 29-year-old Asencios comes to the new gig by way of the campaigns of former Gov. Charlie Crist and lieutenant governor candidate Annette Taddeo, who is running for Congress this year. She ran Hispanic-oriented voter outreach and media relations operations at both posts.
Asencios will work with the party from its satellite office in Miami.
