Personnel note: Jon Rawlson launches boutique lobbying firm Armory Hill Advocates

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Jon Rawlson, a veteran lobbyist and former healthcare executive, today announced the launch of a new governmental affairs firm, Armory Hill Advocates. As founder and president of the new firm, Rawlson says he will use his 25 years of experience in public affairs, government relations, and grassroots advocacy, to work on behalf of healthcare and nonprofit clients throughout Florida and Washington, D.C. 

“I have helped national corporations, private companies, and community organizations build networks of advocates, develop priorities and maximize outcomes for more than 20 years,” said Rawlson. “With a focus on small businesses and companies making less than $300 million per year, Armory Hill Advocates is in the best position to serve our clients and deliver results. Our expert knowledge and experience in government affairs, public policy, and community engagement is unmatched. With locations in Florida – Orlando and Tallahassee – and the nation’s capital, we look forward to developing winning strategies while extending the reach of our clients.” 

Prior to launching Armory Hill Advocates, Rawlson served on the government relations teams at two prominent national law firms, Akerman Senterfitt and Baker Hostetler. He has expertise working in the areas of national healthcare, tax policy affecting nonprofit organizations, and transportation at the local, state, and federal levels. 

Before his time with Akerman Senterfitt, Rawlson led federal and state government relations at PharMerica, then AmerisourceBergen’s long-term care subsidiary. During his tenure with PharMerica, Rawlson established the company’s grassroots advocacy network, launched a federal political action committee (PAC) and led advocacy efforts with industry partners, clients, and vendors. He also coordinated corporate outreach to national and state Democratic and Republican political parties, legislative organizations, and non-government organizations.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.