Personnel note: Sandi Copes Poreda joins uber-smart firm, Taproot Creative

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Taproot Creative today announced a new addition to its public relations strategy team. Sandi Copes Poreda joins the agency to focus on communications strategy, specifically crisis management. Poreda brings with her nearly a decade of communications experience with the state of Florida. 

“Following our acquisition of an international research firm in 2012 and recent expansion into cross-cultural marketing, Sandi’s addition marks another significant milestone in the growth of our business,” said Sean Doughtie, president and CEO of Taproot Creative. “Her experience and expertise add breadth to our services and will no doubt prove to be invaluable to our clients.” 
As a senior public relations specialist, Poreda will focus on further developing the company’s public relations services, including a variety of crisis communications options. She will also assist in new business development.
Prior to joining Taproot Creative, Poreda served the state of Florida for nearly a decade in various capacities, including as Communications Director for the Florida Department of Business and Professional Regulation (DBPR) and for the Florida Attorney General’s Office. 
In addition to her public service experience, Poreda has worked on and with political campaigns, including several statewide races. A nationally accredited public relations professional, she also currently serves as the president-elect for the Capital Chapter of the Florida Public Relations Association.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.