Personnel note: UNF lobbyist Matt Brockelman joins Southern Strategy Group

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Former University of North Florida lobbyist Matt Brockelman is joining Southern Strategy Group as the newest team member in its Jacksonville office.

A UNF graduate and lifelong Jacksonville resident, Brockelman also worked in media relations for the Jacksonville Mayor’s Office.

“Matt already has a great track record as a young leader in the Jacksonville community,” said SSG Managing Partner Deno Hicks. “We’re excited to welcome him to our team. We look forward to the energy, engagement, and industry experience he will provide in service to our clients.”

SSG founder Paul Bradshaw noted that Brockelman quickly rose to leadership positions as UNF student body president and was the youngest person to receive a fellowship to the Jacksonville Regional Chamber of Commerce’s Political Leadership Institute.

“Matt fully represents the traits we most prize in our lobbying team,” Bradshaw said. “He’s responsive to clients and is a tireless, aggressive advocate. We’re thrilled to have Matt as part of Southern Strategy Group’s team.”

With degrees in finance and marketing from UNF, Brockelman also serves on the school’s Alumni Association Board of Directors. As student body president, he helped secure a partnership between UNF and the Jacksonville Jaguars resulting in the first-ever dedicated student section at an NFL stadium.

Brockelman also served as vice chair of the Florida Student Association, a statewide organization representing more than 330,000 students in Florida’s public universities.

Southern Strategy Group is the largest lobbying network in the country, with 13 offices nationwide and a staff of 45 lobbyists serving over 300 advocacy clients.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding His broad range includes covering news, local government and culture reviews for, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at and on Twitter @PhilAmmann.