Americans are still tuned out from the check-in, writes Nick Judd.
A study released yesterday by the Pew Internet & American Life Foundation found that a paltry seven percent of all adults have their phones set to automatically tag their location to posts from services like Facebook and Twitter. Among smartphone owners, only 12 percent use check-in services like Foursquare or Gowalla — but a full 55 percent of people with smartphones use them to get location-based directions and recommendations, according to the survey. Put another way, more than a quarter of all American adults use location-based services generally, ranging from location-aware Google Maps to Yelp.
People of color and higher-income people are more likely to use so-called “geosocial” services — again, that means badgefests like Foursquare — but white people are more likely to get directions and recommendations, the study found. The study also found that younger people were more likely to use all of those services.
“Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones’ geolocation capabilities in other ways,” said Kathryn Zickuhr, Pew Internet Project research specialist and co-author of the report, in a press release. “Smartphone owners are using their phones to get fast access to location-relevant information on-the-go.”
Continue reading Judd’s article here.