Philip Levine now airing his own ads in California in support of raising the minimum wage

in Statewide/Top Headlines by

A day after Mayor Philip Levine announced his intentions on raising the minimum wage in Miami Beach to $13.31 an hour, he’s now purchased ads to air in three markets in California explaining why it’s a good thing.

It’s a rebuke to Governor Rick Scott, who before he went out to the Golden State earlier this week to attempt to recruit businesses to come to Florida, aired radio ads criticizing  California’s decision to raise the minimum wage.

“There is nothing more powerful than a worker motivated to succeed,” Levine said Thursday in a statement. “I saw first hand while creating my companies. My business success was largely based on the incredible work, dedication and loyalty of my employees.”

Levine announced on Wednesday that that he’ll introduce a resolution to raise the minimum wage within the city limits of Miami Beach to $10.31 in July 2017. The wage would then increase $1 per hour a year until it hit $13.31 in February.  It’s a direct challenge to Scott, who in 2013 signed a law  forcing any city in Florida from raising the minimum wage on their own.

Now Levine, widely considered to be contemplating a run for governor in 2018, is further sticking it in Scott’s eyes, in running radio ads two weeks praising the raising of the minimum wage, two weeks after Scott ran ads paid from Enterprise Florida’s marketing budget to air in California criticizing the decision of Governor Jerry Brown to raise the state minimum wage to $15.

“Governor Scott’s failed policies continue to hurt Floridians and his latest stunt to use taxpayer dollars to fight against raising wages is simply wrong,” Levine said. “I look forward to working with my colleagues next week to set the bar in Florida by establishing the first citywide minimum living wage.”

The radio ads are scheduled to air in San Francisco, Los Angeles and Sacramento.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.