The political consulting firm headed by Buzz Jacobs and Doug Brown is offering to produce ‘free’ TV ads for any Republican Member of Congress who voted against the fiscal-cliff deal.
“The Republican Party’s mantra is lower taxes and less government. We can’t abandon our brand image and core message, and then expect people to vote Republican,” said Jacobs, co-founder of SSC. “We want to do our part to support any Republican who voted against the fiscal-cliff deal.”
SSC is a national media and communications firm that has produced TV commercials, web videos, and radio ads for U.S. Senate GOP primary candidate Mike McCalister and CD 19 candidate Byron Donalds, both favorites of the Tea Party.
What my friend Mr. Jacobs does not mention with his offer is that although his firm won’t be charging to produce the TV ads, SSC would still collect the standard agency fee for placing any media buy. That’s where the real money is in political media buying.