Politico expands coverage of media with re-launch of Ben Smith's blog

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Politico announced today a new focus on the intersection of media and politics with additional reporting resources and the relaunch of Politico’s most popular blog, written by senior political reporter Ben Smith.

Joining Smith in these new reporting efforts is former Adweek reporter Dylan Byers and Politico reporter Emily Schultheis … Politico media reporter Keach Hagey will also serve a significant role on the media and politics team, focusing her efforts on long-form reporting … ‘Ben has been a critical part of Politico’s success and a true trailblazer in Web journalism,’ said Politico Managing Editor Bill Nichols. ‘This reframing of his work gives him even more ways to produce high-impact journalism.'”

From Ben Smith’s blog this morning:

“When Politico launched on January 22 of 2007, I opened my new blog — my first foray, after a few years blogging in New York, on the national political scene — with what I thought would be an attention-getting scoop: Kathryn Murdoch, wife of James and daughter-in-law of Rupert, had gone to work for Bill Clinton. …. As this cycle has worn on, the dusty old form of the personal political blog has required some updating. Twitter has replaced any individual blog as the place the political conversation plays out, freeing me racing to report something everyone’s now watching on the livestream and pushing me toward scoops and analysis. Other successful bloggers — from Andrew Sullivan to Michelle Malkin, Chris Cillizza to Ezra Klein — have been edging in different ways toward institutionalizing what works, staffing up and formalizing their beats to better serve their audiences.

“I’ve been a bit slow in moving toward this post-blog blog — What do we call them? Channels? Verticals? Pages? I haven’t found a word I like, though the helpful jerks of Twitter yesterday evening suggested ‘thingie,’ ‘thought space,’ and ‘blog.’ … I’ve found it hard to formalize my beat, which includes media and politics, but also the broader national scene and narrow preoccupations where I’ve spent years sourcing up, including labor and Jewish politics. … We want to write media stories that people in politics care about, stories that revolve around the 2012 presidential campaign and around political and public institutions more than media institutions.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.