POLITICO: Rick Scott planning $100 million re-election campaign

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Governor Rick Scott is preparing to defend his Florida governorship with the most expensive reelection campaign in state history, drawing up plans for a battleship-sized political operation aimed at overcoming the Republican’s deep personal unpopularity, Politico reports.

“The idea would be to replicate President Barack Obama’s success in targeting and turning out Sunshine State voters — though sources cautioned that no final decisions have been made about the project. The RPOF has already done some deeper voter-file work, and GOP Chairman Lenny Curry spoke out after the 2012 election about the need to catch up with Democratic data-gathering and turnout operations.

“Scott is also looking to raise more money from sources other than his own checkbook and hopes to bank tens of millions of dollars with the state party this year. Unlike 2010, when Scott faced a costly primary, this money is all budgeted for the general election.”

Several Scott strategists declined to comment on the governor’s plans. But Scott pollster and strategist Tony Fabrizio didn’t deny that the campaigns calculations call for a $100 million effort against Crist.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.