Presidential campaigns cross $500 million threshold in spending

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Campaign spending on radio and television advertising has crossed the half-billion-dollar mark. With the $37 million being spent this week on political advertising — including the campaigns and the Super PACs that support them — the grand total for this campaign is now more than $512 million, about the amount spent on advertising in the entire 2008 general election, according to an NBC News/Smart Media Group Delta analysis.

Almost half of that money is coming from outside groups, like Super PACs — and the vast majority of the outside money is going to support presumptive Republican nominee Mitt Romney. Outside groups have spent a whopping $238 million on the 2012 general-election campaign. And about $9 out of every $10 – in total, $205 million – spent by an outside group is going to support Romney or hammer President Obama.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.