Presidential campaigns spending millions to advertise in Florida during July 4th

in Uncategorized by

With four months to go until Election Day, the presidential campaigns and outside groups supporting them are spending nearly $15 million on advertising for this week alone, according to ad-spending data from NBC/SMG Delta, reports Mark Murray of NBC News.

From July 2 through July 8, the Obama campaign has purchased $6.5 million of advertising in the battleground states; the Romney camp $4.3 million; the conservative group Americans for Prosperity $2.6 million; and the pro-Obama Priorities USA Action $1.4 million.

In fact, the Obama campaign has bought a whopping $24.1 million — in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, and Virginia — for the entire month of July.

Overall, since the general election contest began in the spring, the campaigns and the outside groups have spent nearly $200 million on ads, with Obama and his supporters outspending Team Romney, $110 million to $85 million. Here’s the total breakdown:
Obama $94.4 million
Crossroads GPS $24.4 million
Romney $22.8 million
Americans for Prosperity $13.6 million
Restore Our Future $11.5 million
Priorities USA $10.4 million
Concerned Women of America $4.8 million
American Future Fund $4.5 million
American Energy Alliance $3.2 million
SEIU/Priorities $2.5 million
Planned Parenthood $1.4 million
Priorities/League of Conservation Voters $980k

And here are this week’s 10 hottest advertising (in terms of advertising points from 7/2-7/8):
1. Colorado Springs, CO (Obama 950, Romney 900, AFP 250, Priorities 200)
2. Orlando, FL (Romney 985, Obama 700, AFP 150, Priorities 150)
3. Tampa, FL (Romney 950, Obama 580, AFP 215, Priorities 200)
4. Richmond, VA (Obama 775, Romney 690, Priorities 250, AFP 200)
5. Roanoke, VA (Obama 830, Romney 720, AFP 350)
6. Reno, NV (Obama 850, Romney 715, AFP 150)
7. Grand Junction, CO (Obama 775, Romney 550, AFP 350)
8. Denver, CO (Obama 750, Romney 650, Priorities 40, AFP 125)
9. Columbus, OH (Obama 660, Romney 530, Priorities 360, AFP 100)
10. Cleveland, OH (Obama 765, Romney 580, AFP 125, Priorities 125)

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.