Previewing TallyMadness: Capital faves Rich Heffley, Jim Magill square off; and don’t forget about Marc Reichelderfer!

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As TallyMadness – the online voting competition to determine who is the “best” lobbyist in Florida — gets underway today, we preview some of the interesting first-round match-ups.

#8 Jim Magill vs. #9 Rich Heffley 

Here’s a good one to watch: the 1st Round matchup between No. 8 seed Jim Magill and No. 9 seed Rich Heffley in TallyMadness. 

Does it go without saying that these are two of the wise-cracking-est lobbyists in town? But being clever is only one part of these expert lobbyists’ formula. Getting the job done is the other thing they have in common. Along with sharing clients like AT&T and US Sugar. 

In Magill’s corner there’s a fair number of Southwest Florida interests: Fort Myers, Collier Health Services, Lee County, Lee Memorial Health System, and others. Heffley has a greater claim to the northwest side of the state: University of West Florida Foundation, Walton County Board of County Commissioners, and the Walton County Tourist Development Council. 

The winner in this contest  of peers will go on to face either No. 1 seed Ron Book or No. 16 seed Joe McCann in the 2nd Round. 

#3 Marion Hammer vs. #14 Monica Rodriguez 

It just so happens that  this year there is only one 1st Round matchup between two female lobbyists in TallyMadness. It is between No. 3 seed Marion Hammer and No. 14 seed Monica Rodriguez. 

There’s history here. Last year, voting came to a screeching halt when Marion Hammer fans — from out of state at that — were upset to find her behind in a Sweet Sixteen matchup with Gus Corbella and decided to remedy this by hacking the website to add some votes (like, 8807 or so votes) in her column. Monica Rodriguez ended up among the four finalists to share the title… a titled shared due indirectly to Hammer herself. 

A year later the two formidable lobbying mavens will face each other right out of the queue. 

Hammer lobbies exclusively for the National Rifle Association and the United Sportsmen of Florida. Rodriguez — a partner with the Tallahassee Office of Ballard Partners — lobbies for two dozen or so interests ranging from Citrus Health Network to Southern Wines & Spirits of America. 

Whoever wins will move on to the 2nd Round against either No. 6 seed Gary Guzzo or No. 11 seed Chris Moya.

#7 Marc Reichelderfer vs. #10 David Browning 

Marc Reichelderfer and David Browning are each known both for lobbying as well as campaign consulting genius. The two skills are a lucrative combination. And aren’t as common in the same person as you’d think. 

So when No. 7 seed Reichelderfer and No. 10 seed Browning square off in the 1st Round of TallyMadness — the online voting competition to determine Florida’s “best” lobbyist — their peers will have to look for other measures of difference in casting a vote. 

Reichelderfer represents a battery of clients, pretty much on his own. Browning does the same as a member of the large and impressive Southern Strategy Group team. 

On Reichelderfer’s list are DirectTV, DISH Network, Satellite Broadcasting & Communications, and on Browning’s, Flagler College, Florida Prepaid College Foundation, and Embry-Riddle Aeronautical University. 

The winner of this round will move onto the 2nd Round to face either No. 2 seed Mark Delegal or No. 15 seed Clark Smith. 

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.