PRIDE to keep license plate contract

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After lawmakers stepped in, the Florida Department of Highway Safety and Motor Vehicles issued an order Wednesday that will allow a prison-industries firm to continue making the state’s license plates.

PRIDE Enterprises, which has provided license plates for about 30 years, launched a challenge early this year to a bidding process for the contract. An administrative law judge in April sided with PRIDE, and lawmakers passed a budget bill early this month that largely resolved the issue. That bill (SB 1502) will allow PRIDE to continue contracting to make license plates, though it requires the company to re-bid a type of sheeting used on plates and return 70 percent of any savings to the state. The Department of Highway Safety and Motor Vehicles filed the order in the state Division of Administrative Hearings, saying the case was “moot.”

Via the News Service of Florida.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.