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Professing love for Florida business, Chris King video uses stock footage from LA, Washington

in Statewide/Top Headlines by

Chris King, the newly announced Democratic candidate for Florida governor, wants to “lift up” homegrown businesses.

Apparently, those homegrown businesses include those in  Los Angeles and Silverdale, Washington.

In a YouTube video posted last week, the Winter Park affordable housing executive offers his vision of the state of Florida politics.

“We need a whole new generation of people to stand up and demand more from our politics,” King says in the nearly four-minute clip “Rise and Lead.”

“I am committed to the success of Florida,” he adds emotionally. “I had a real interest in affordable housing, I saw a huge need in Florida and so our business really was trying to take on that need was trying to go to communities where morale was low … bringing hope and bringing vision.”

Despite presenting a well-produced video, complete with heartfelt testimonials and inspiring words of dedication to the success of Florida business, a closer examination reveals a slightly different reality.

At the 3:08 mark, King’s video uses a few moments of slick B-roll stock footage, each coming from places far from the Sunshine State.

According to Pond5 footage exchange, the clips include “Construction Workers Talking,” produced in Silverdale and “Business People Writing Notes on Wall” coming from Los Angeles.

Would it be out of line to ask a candidate who launched his campaign for governor with a love of Florida business to actually film his first commercial in Florida?

 

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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